Affinity Strategic Partners (ASP) came from the need to have a resource for small businesses and disadvantaged entrepreneurs to have an ally that could help them navigate the complexities of securing government business. Our team consists of passionate individuals who have a desire to help small businesses succeed; which to us, is a winning combination.
We are small business advocates who don't just take the easy road to help large companies and public agencies meet their Diversity & Inclusion goals; we come up with creative ways to help small businesses scale or partner with Prime contractors to compete and truly have a chance at winning bids.
We are Business Development Specialists with expertise in marketing beyond typical channels. We help small businesses develop business plans that include everything from a digital strategy to how to secure government business.
We have a background in Operations, Technology, and Training; allowing us to plug in as a Prime or Sub-Contractor in order to facilitate accessibility for those smaller businesses who need that extra support.
For large businesses in the Private sector looking to expand diversity in your base of vendors (B2B), we have access to highly qualified M/WBE businesses that make a great addition your contractor pool.
As Dallas Residents and Advocates, we are active in many local ethnic chambers, associations, and organizations. We are also involved in local government, keeping a close ear on the ground for upcoming opportunities for our clients and business partners. Everyone one of us on the Affinity team comes from entrepreneurial families, growing up around working minority or women business owner parents and helping run family businesses at a young age. We feel that this is what truly sets us apart; we not only understand what small businesses go through, we have literally been there. We also regularly visit our clients and hear about their challenges, so we stay close to the everyday struggles and are constantly looking for solutions.
Officially establishing the Affinity brand in 2015, we have been actively helping small businesses for the past 12 years in the Dallas area through our founder's first company, Valet Interactive and more recently through our online publication, TryDallas!
The combination of Small Business and Minority/Women business ownership drives us, and that pretty much describes who we are.