I have come to realize how important a Capability Statement is; yet it is a much over looked part of many businesses.
So, what is the Purpose of a Capability Statement?
Government contracting has become a very competitive and lucrative market. Businesses of all sizes from small, micro‐firms with one employee to large, mega‐firms with thousands of employees, have found success in selling products and/or services to government agencies at the federal, state, county, city and municipal levels.
However, competition has heightened as more companies try to tap into this market. Five years ago, few companies were familiar with the importance of a Capability Statement. Now it is a critical element to help companies get a foot in the door and become successful, no matter what the size of the company.
Another factor that complicates the process is that fewer people are employed by all levels of government to handle outreach and acquisitions. This means that contractors must know how to illuminate the information about their company that is most important to a particular decision‐maker, state it in a clear and concise manner and reinforce its importance to the prospect.
I have compiled a list of items that help write your company’s Capability Statement to put you on track for potential government contracting.
Successful firms use their Capability Statement for a number of purposes including:
To complete government registration processes
To open doors with new agencies
To provide proof of qualification
To provide proof of past performance
To set their company apart from competitors
Key Elements of your Capability Statement:
Company Contact Information: This includes the name, address, telephone, fax, e-mail, website, etc.
Duns and Bradstreet Number, CAGE code, NAICS, SIC, PSC/FSC codes
Geographical Coverage: Are you local, regional, state, or national?
Areas of Expertise/Core Competencies: Be concise in bullet statements
Unique capabilities or resources: What makes your stand out?
Notable Past Projects or Clients and a Brief Description: Help your potential clients know what is your company's capacity and experience.
Key personnel experience: What do your key people know? This is an opportunity to build credibility for your company.
Security Clearances (if any)
Industry licenses/certifications or quality assurance certifications (if any)
Small Business Certifications: Such as M/WBE, HubZone, SDB, 8(a), DVBE, DBE, etc.
Special Accreditations or Awards
Contact information for past/current clients who are willing to be references
Remember, keep it to one page and go online to check for great samples and a format that works with your brand.